For Employees
We use the same palette for our Employer Brand, but to differentiate from the Customer Brand we change the emphasis, dialing up the Red tones to create a warm and approachable Redcare home.
Colour
A palette for the pharmacy of the future. Optimistic, warm and human with bright accents that differentiate from the crowd.
Background colours
These colours can be used for backgrounds. Primarily, use Off White for top-level brand comms, or Purple and Peach to dial up the warmth.
Use Brown backgrounds in limited cases (e.g. internal presentations).
Colour combinations
Type
Type is primarily used in Brown, or red for highlights. Use the following colour combinations for typography.
Note: Remember to always use Brown rather than default black as this adds a touch of warmth to our type.
Colour combinations
Type
Type is primarily used in Brown, or red for highlights. Use the following colour combinations for typography.
Note: Remember to always use Brown rather than default black as this adds a touch of warmth to our type.
Colour combinations
Icons & Illustrations
Use these colour combinations for icons and illustrations. The following flexibility ensures they always stand out against our different background colours.
Colour combinations
Icons & Illustrations
Use these colour combinations for icons and illustrations. The following flexibility ensures they always stand out against our different background colours.
Colour combinations
Navigation elements
Use the following colour combinations for our numeric tabs. They often appear alongside our action icons, so in order to differentiate we never use them in yellow.
Colour combinations
Navigation elements
Use the following colour combinations for our numeric tabs. They often appear alongside our action icons, so in order to differentiate we never use them in yellow.
Colour combinations
Navigation elements
Use these colour combinations for labels. Colours can be used for multiple categories and can flex per application; just ensure no colours are repeated on the same layout.
Colours in use
Our colours can be both functional and emotive. Here are examples of how our colour usage can flex.
Colour misuse
Things to avoid
01.
Don’t use colour combinations that aren’t indicated in the guidelines
02.
Don’t use Yellow as a background colour
03.
Don’t use Red as a background colour
04.
Don’t use colours outside our brand palette.
05.
Don’t use Red for all the headline, only as a highlight
06.
To ensure legibility, don’t use dark text over dark imagery
07.
Don’t apply multiple colours to typography and headlines
08.
Do not use black and white in layouts
Colours in use
Employee brand
Our colours can be both functional and emotive. Here are some examples of how our colour can play both these roles within our Employee Brand.
