Our core brand guidelines also apply to our Employer Brand. Any differences are highlighted within each section.
Employer
brand
Our Employer Brand combines both our warmth and our expertise to create the core of Redcare. We celebrate our employees, the work we do, and our connection with our customers’ lives.
Jump to specific Employer Brand sections:
Toolkit
Overview
Our employer brand toolkit is the same as our core brand, just with a shift in colour hierarchy, the addition of our Action Icons, and photography that heros our employees.
Inspiration
Environments
Our brand can come to life in our office environments in many ways. This includes heroing our employees or using our brand elements to make the office easy and enjoyable to navigate.
Digital
In a digital context, we proudly show off our internal culture and brand vision to the world. Internally,
we stay relevant, keeping our employees up to date
with their impact.
Social and
 Recruitment
We give an insight to our team and their stories through our social media. Meanwhile, our hiring communications always combine both warmth and expertise.
Merch
We make every Redcare employee feel part of the family. From welcome packs to health journals, our employer brand feels welcoming at every touchpoint.
Internal comms
We flex our brand from functional to emotive depending on the context. We always make sure to keep things clear and take our employees on a journey.
