Logo

Symbol

Our symbol is a caring heart, combined with a compass that shows you the way forward. It also subtly references the ‘A’ of our Apotheke heritage.

To make sure it always looks its best, use the following clear space and minimum size rules.

Wordmark

With optimistic angled crossbars, our wordmark emphasizes the Redcare way onward and upwards.

So it always looks its best, use the following clear space and minimum size rules:

Logo Lockup

This is our core logo and main signifier of the brand. So it always looks its best, use the following clear space and minimum size rules:

Split Logo Lockup

These are our split logo lockups, for use on square or portrait layouts when we want to be more expressive or really hero our logo.

So they always look their best, use the following construction rules:

Logo colour

For all brand communications we use our logo in Red on the following backgrounds.

In rare cases where no colour is allowed (e.g. corporate documents or T&Cs) use black and white.

Symbol colour

For all brand communications we use our logo in Red on the following backgrounds.

In rare cases where no colour is allowed (e.g. corporate documents or T&Cs) use black and white.

Logo positioning

We can either hero our logo and symbol in the center of our layouts or use them as a smaller sign-off. Use the following positioning: