Strategy
Our brand strategy takes the form of an oath.
This oath underpins everything we do.
It summarises what we believe in and why we exist.
It provides the foundation to how we communicate both verbally and visually as a brand.
Our oath
Our Vision
Our inspiring reason to exist
Until
every human
has their health
Something we’re always
working towards
For all types
of people
Putting medication and
knowledge in people’s hands
Our Actions
Our unique way of doing things born from our culture, for all teams and locations. A promise to each other and customers, and a tool to guide our day-to-day.
Our Role
What we actually do for people
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