Typography

Typography

The Redcare type family is unique to our brand.
It combines warmth and functionality along with accessibility adjustments.

Our typefaces
Overview

We have one family of typefaces that we use across all parts of our brand.

The pairing of Redcare Accessible and Redcare Mono let us speak with both warmth and friendliness as well as accessibility and functionality.

Redcare Accessible

Redcare Accessible is our primary typeface used for the majority of text including headlines and body copy.

Redcare Accessible
Hierarchy & Typesetting

We create hierarchy by using contrasting type sizes and going big with headlines. Use the following as guidance for typesetting in order to ensure maximum legibility.

Redcare Accessible
Hierarchy & Typesetting

We create hierarchy by using contrasting type sizes and going big with headlines. Use the following as guidance for typesetting in order to ensure maximum legibility.

Headline Sub headline Body

Redcare Accessible

Colour usage

We primarily use Redcare Accessible in brown, or red for highlights, except brown backgrounds where we use off-white.

See more in colour section

Type colour

Brown

Aa

Type colour

Red

Aa

Background:

Redcare Accessible
Usage

When heroing a headline, we centre-align the type for maximum impact.

Redcare Accessible
Usage

When heroing a headline, we centre-align the type for maximum impact.

Redcare Accessible

Usage

When using a headline alongside more content, or if another element is the hero, we use it left-aligned.

Redcare Accessible

Usage

When using headlines as part of a journey, we use text modules with centre-aligned type.

Redcare Accessible

Usage

When using a headline on photography, it is important to maximise legibility by placing it over a clean, uncluttered area of the image.

Select the type colour (brown or white) that has the most contrast with the image.

Hero Headline Headline Module On photography

Redcare Accessible Highlight
Highlighting treatment

We emphasise the important parts of copy using our Redcare Accessible Highlight weight in red.

Be selective and highlight only the important words – never highlight whole sentences.

Redcare Accessible Highlight
How to use

The highlight weight is built in to the typeface so it is easier to use. Please use the following guidance to make sure it always looks its best.

Redcare Accessible Highlight
How to use

The highlight weight is built in to the typeface so it is easier to use. Please use the following guidance to make sure it always looks its best.

Software settings Final letter Word spaces Line breaks Hyphenation Re-creating

Redcare Mono

Redcare Mono is our supporting typeface, primarily used for detail elements that provide a bit more information about the rest of the content.

Redcare Mono

Hierarchy & Typesetting

Use the following as guidance for typesetting our Mono typeface, ensuring maximum legibility and consistency.

Redcare Mono

Colour usage

Mono is primarily used in Red or Brown depending on the use case.

See more in colour section

Type colour

Red

AA

Type colour

Brown

AA

Background:

Redcare Mono
Usage

To create hierarchy in layouts, we use Redcare 
Mono to pull out key details.

See more in signposting section

Redcare Mono
Usage

To create hierarchy in layouts, we use Redcare 
Mono to pull out key details.

Capsules Numeric tags Details Signposting

In motion

Here is how we bring our typography to life in motion. We always emphasise our optimistic spirit and highlight what’s important.

In motion

Here is how we bring our typography to life in motion. We always emphasise our optimistic spirit and highlight what’s important.

Example Breakdown

Typography
Examples

System fonts
Primary

Always aim to use our brand font. But when this isn’t possible, we can substitute Redcare Accessible with the following Google font.

System fonts
Primary

Always aim to use our brand font. But when this isn’t possible, we can substitute Redcare Accessible with the following Google font.

Substitute In use

System fonts
Secondary

Always aim to use our brand font. But when this isn’t possible, we can substitute our Redcare Mono with the following Google font.

System fonts
Secondary

Always aim to use our brand font. But when this isn’t possible, we can substitute our Redcare Mono with the following Google font.

Substitute In use

Typography misuse

Things to avoid

01.

Don’t track or apply leading differently to the guidance

02.

Don’t use Redcare Accessible Regular weight for headlines

03.

Don’t use Mono for headlines, sub-headings or body copy

04.

Don’t italicise whole headlines or any text that isn’t red

05.

Don’t set headlines and body copy 
with low size contrast

06.

Don’t use Redcare Accessible for signposting number details or number highlights

07.

Don’t use all caps when using Redcare Accessible, only for Aeonik Mono details

08.

Don’t use red type for sub-headings or body copy

Signposting